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CLIENT

The client is a leading manufacturer of computer processors and related technologies for the business and consumer markets. Their products can be found in every major PC manufacturer’s product line, as well as in commercial displays, gaming devices and data centers.

Challenge

The client released a massive new product line in 2017, the culmination of years of R&D and millions of hours of engineering development. To support the product launches, they were looking to create a field sales and training team that would drive Retail Sales Associate (RSA) knowledge and advocacy.

Approach

MTIGS initially sent small teams into key markets to assess consumer perception of the client’s products and to develop strategies that could successfully compete with larger, established brands.

Next, over the course of 5 months, MTIGS conducted 857 unique store visits, training 1,257 RSAs on all 3 major product categories in the client’s portfolio.

In addition, MTIGS educated the client’s OEM partners, through corporate, contact center and conference training events, so they could help sell the client’s products most effectively.

Results

• 857 store visits and 1,257 RSAs trained, in line with the expectation of 1.5 RSAs trained per visit.
• Recognition by client partners for requests of MTIGS personnel in future training events.
— One region and division where MTIGS assisted in training to support a retailer reset experienced sales increases of +22.9% (region) and +5.6% (division) in YOY comps.
• The client opted at the end of the pilot to significantly expand the program, increasing their investment with MTIGS six-fold.