The client is a leading consumer electronics manufacturer, based in South Korea.
The company was spending heavily on custom displays in Big Box and regional retailers, but had found that these displays were sometimes assembled and merchandised improperly—or not at all. They knew this was having a negative impact on sales and brand perception.
MTI created a bi-weekly service program whereby field technicians were assigned to regularly visit retail locations with the company’s wearable and tablet displays. Their job was to ensure that the displays were on the retail floor, properly assembled with current marketing graphics, and that all devices were being merchandised according to the planogram.
• 1,005 store visits, including 2 visits in the month of December
— Extensive issues were discovered and reported to the client
— 85% of locations had at least one issue reported