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CLIENT

Target is the second-largest mass merchandise retailer in the U.S. and the fifth-largest consumer electronics retailer.

Challenge

Target’s store design team wanted to roll out their new Flexible Shelf Live Camera displays into 842 stores. Target stores rely on third-party vendors to install and maintain their displays and fixtures; however, those vendors did not specialize in technology support and could not help with the initiative.

Approach

Target turned to MTI Global Services for help. Managing a cross-functional team consisting of Sales Ops, Warehouse, Service Operations and Field Services, MTI broke the project into 2 phases:

Phase I: Working with Target teams, a priority list was created. Based on both the revenue ranking of the stores and what parts had already been delivered, locations were designated for the first round of technician visits. Shipping parts directly to the field technicians cut down on scheduling time, as well as guaranteeing that no time would be lost searching for parts inside the stores.

Phase II: Immediately following Phase I visits, the teams launched Phase II. MTI Global Services Field Technicians visited all of the 842 stores to ensure final installation of brackets and charging cables. During these visits over a two-week timeframe, all available cameras in inventory were installed on the displays. All cameras were correctly set to the designated planogram, and all brackets and smart cables were installed to bring the displays up to the highest possible number of fully operational units for Target’s guests to experience.

Results

MTI Global Services combined their Project Management, Warehousing, Operations and Field Services capabilities to execute over 1,200 successful store visits in a span of just over 4 weeks. As a result, Target’s camera displays were fully presentable for the spring buying season.