Retailers throughout Europe, Latin America, Africa, Asia and Middle East now have greater access to the MTI technology used by six of the seven largest retailers in the United States.
CHARLOTTE, NC — August 29, 2011 — Alpha, the global leader in high-theft solutions and a division of Checkpoint Systems, Inc., has formed a strategic partnership to distribute interactive display merchandising from MTI, the North American leader in interactive merchandising technologies. Alpha will immediately begin distributing solutions from MTI’s Freedom™ and Intuition™ product lines in more than two dozen countries.
Alpha’s partnership with MTI enables retailers to leverage the same technology trusted by the top five brands and six of the seven largest retailers in North America, with 850,000 Freedom-merchandised SKUs generating more than 6 million consumer engagements per day. Some of MTI’s customers in North America include Apple, Research in Motion (RIM), Samsung, Sony, Microsoft, T-Mobile, Target and Best Buy.
“The Loss Prevention function continues to evolve from reducing theft to more of a business-savvy role where the security executive is also responsible to increase sales and gross margins at their stores,” said Larry Yeager, Alpha’s Vice President and General Manager.
“MTI’s best-in-class display merchandising solution complements well our high-theft solution technology, and provides the retailer with a complete package that helps merchandise their high-risk high-demand products to their customers. We are excited to introduce MTI’s product line to our customers.”
“MTI’s products meet the needs of retailers and shoppers alike and are engineered to last in the most demanding retail environments,” said Chris Remy, MTI’s CEO. “For the past 35 years, MTI has been focused primarily on North America. Alpha’s global presence will bring MTI’s merchandising technologies to a new group of customers and provide them with solutions that greatly reduce theft and increase sales.”
MTI’s secure display merchandising technologies are known in North America for their unique combination of mechanical and electronic security, their flexibility to support both inline and above-the-counter merchandising, and an unmatched durability that delivers the lowest repair and maintenance costs in the industry. MTI’s products can be used to securely merchandise a full range of consumer electronic products, including tablets, iPads®, smartphones, cell phones, GPS devices,digital audio players, portable electronics, handheld gaming devices, laptops and netbooks.
Through its strategic partnership with MTI, ALPHA will bring these technologies to retailers and consumer electronics brands in Europe, Latin America, Asia, Middle East and Africa.