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Microsoft wants enterprise executives to know the benefits of its mobile products and services — namely Surface, Office 365 and its Azure cloud — and is now in a digital push to drive traffic to a new microsite complete with white papers, videos and infographics to aid the sales process.

Digital agency Vertic created the branded Microsoft Enterprise site, which — thanks to Microsoft’s partnership with LinkedIn — allows visitors to use their LinkedIn accounts so that content can be customized for them based on their specific roles.

For example, a company CEO would see facts and white papers about Microsoft’s mobile products and services that are relevant to him, with the end goal of garnering sales leads for the Microsoft Mobility team.

“Our specific goal was building awareness among the business-level customer relevant to Microsoft’s Mobility programs. … We know that when an executive understands what they can do they can understand what their people can do,” said Kelly Wagman, director of content and essaging at Microsoft. “When people see what is possible with our mobile devices and software and services they are surprised by the capabilities and compelled to learn more. Seeing all of this is compelling because talking about it wasn’t working [with executives.]” Read More

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