Retailers across categories are embracing mobile to empower their workforce and enrich customer experience. Although mobile POS (mPOS) is great — it aids in line-busting efforts and allows associates to essentially complete transactions from anywhere in a store — customers are craving something more.

Shoppers now expect associates to have the same, if not more, information that they have. They also want a more intimate clienteling experience.

“Customers can go into a retail store and have competitive pricing information and product information for the item they’re looking at,” explained Alex Seritis, Account Executive at Infinite Peripherals, a provider of mPOS peripherals. But some associates don’t have this information, creating a daunting disconnect between them and in-store shoppers.

Mobile technology “allows an associate to now ring up an item, look it up, gather some competitive pricing and provide the customer with reviews on the spot of the item, and ultimately help them through the checkout process,” Seritis explained. MPOS, combined with selling apps, can put brick-and-mortar retailers “on a level playing field, helping them compete against the online retailers of the world.”

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