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When Target opened its Open House in San Francisco earlier this year, it signaled that the world of smart homes and the Internet of Things (IoT) was finally exiting the hobbyist stage.

As these products are entering the consumer mainstream, Target realized that it needed a different retail presence and a higher touch to explain the benefits of these innovative new products. The Open House was the result, a retail destination that was part consumer experiment and part mad laboratory for these new devices, with interactive tables, a mock home installed in the middle of the store with connected products in place, and a data-driven tracking system to watch where people went within the house and which items caught their attention.

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